Each year, Group professionals analyze the tastes and preferences of consumers, as well as the needs of the establishment in order to meet consumer demands, and provide customers and users with an integral quality service through the analysis, renovation, and rotation of machine models, commercial attention, collection management, technical service, or management services, among other activities carried out.
In recent years, the Company made a signi cant investment effort in this segment, becoming the leading operator in Latin America, especially in Mexico and Argentina, in the province of Buenos Aires and Uruguay.
Codere began operating in this activity on its arrival in Mexico in 1998, introduced by its local partners. The majority of these betting shops are connected with gaming halls, making it possible to offer users a wide variety of gambling entertainment options. In the Panama and Uruguay markets, betting halls are linked to the management of the Presidente Remón racetrack (Panama), and Hipódromo Nacional de Maroñas and Hipódromo Las Piedras racetracks (both in Uruguay). Since 2006, Codere has also been operating in Brazil, managing betting shops alongside the principal equestrian clubs of the country and offering its customers horse race betting at the national and international level.
In Spain, Codere is the first company licensed to operate sports betting in the country, and inaugurated the first on-premise betting shop on 16 April 2008 in Madrid, in the CANOE bingo hall.
On 23 November 2016, Codere became the “Official Sports Bookmaker for Real Madrid C.F.”, after making public a sponsorship agreement for the following four seasons.
Together with horse racing and betting, the Company also operates under the racino model, which allows for the installation of gaming terminals at racetracks or in facilities associated with the racetrack, in an aim to contribute to financing this activity. Thanks to its experience in the sector, and to excellent management procedures, the Company provides successful formulas to revitalize this activity which, at the end of the nineties, was in recession in Latin America.
The Hipódromo de las Américas (Mexico), Hipódromo Presidente Remón (Panama) and Hipódromo Nacional de Maroñas (Uruguay) racetracks form part of the International Federation of Horse Racing Authorities (IFHA), a prestigious international organization in charge of promoting good regulation and best practices internationally in horse racing matters.
The Group digital strategy advocates omni-channel entertainment, allowing users both an on-premise and online experience, which, in the case of Spain, is a great competitive advantage, given its extensive gaming hall network. Moreover, the Company works day to day in developing new, more accessible formats, and collaborates with strategic partners, making it possible to improve customer experience with an attractive gaming offering.